Nowhere is the cliché "people are our greatest resource" more true than at Equinox Creative, where innovation, imagination and customer focus are our greatest assets. We're proud of the vision, commitment, and depth of experience of our team and are delighted to introduce them to you.

Michael Vennerstrom - President and Executive Producer

"I love helping define the client's outcomes and key messages. I don't believe you can develop solutions until you have consensus on what you are trying to accomplish and the barriers to achieving it. It can be like a complex three-dimensional puzzle, but when you figure it out it's a really great feeling."

Mike is the President of Equinox Creative and the leader of many of our project teams. He defines his role as decision-maker, coach, and facilitator.

Mike is a founder and principal of Equinox Creative.

Contact Michael here.

Kathy Felber - Vice President, Operations

"I like the challenge of new clients, new venues ... the need to find a solution immediately when I'm on site because the show or program is happening RIGHT NOW! I love seeing the outcome of all the hard work we've put in, the attendees really connecting with the meeting or show on stage at the general session or truly enjoying themselves at an event. I've worked in this industry for a long time and can't imagine doing anything else"

Kathy provides leadership to the Equinox administrative and project management teams. She ensures that we maintain project and internal processes and that the bills are paid on time.

Kathy has over 20 years of Trade Show Management experience, including floor design, exhibitor relations, decorator selection and negotiations, labor supervision, and vendor management.

Kathy is a founder and principal of Equinox Creative.

Contact Kathy here.

Dennis Hoffman, CMP - Vice President, Meeting Services

"I come from a family of aunts, uncles and cousins who enjoyed traveling together during summer vacations. The road trips were great escapes for the adults and were considered part of our elementary and high school educations. Geography and history lessons literally came to life as we hiked through national parks, walked the streets of great cities, and explored a wealth of museums. Of course, Disneyland didn't hurt, either!

In my current world planning meetings and travel incentives, I thrive on finding the right combination of destinations and content to motivate and engage attendees. A combination of "wows!" and "how did they do that?" that are fresh and long-lasting."

Dennis Hoffman, CMP, brings 20 years of meeting design and planning experience to the Equinox Creative team. Whether he is negotiating hotel contracts or managing on-site operations, Dennis ensures that the details of every project are carefully planned and executed. His vast knowledge of global travel destinations and meeting facilities offers our customers a wide range of locations and support options.

Contact Dennis here.

Cheryl Kranz, CMP - Director of Event Services

"I'm passionate about special events. This dynamic industry pushes me to stay current with cultural and design trends as well as technology with generational nuances and new ways of learning and of measuring results. It's great brain food - it helps me stay engaged with the world."

Cheryl leads the special event and event marketing efforts at Equinox Creative. An innovative designer, she is adept at integrating key messages into every aspect of an event resulting in a memorable, interactive experience for you and your guests.

Cheryl brings thirty years of experience in orchestrating meetings, conferences, trade shows, special events and domestic/international incentive travel for Fortune 500 corporations.

Contact Cheryl here.

Susan von der Hoff - Director of Client Services

"I've always had a passion for people, fun puzzles and travel! I am inspired by putting all the individual pieces together of planning a meeting or event to produce one great experience. I enjoy the challenge of creating the perfect environment, finding ways to highlight your messaging throughout and ensuring attendees walk away feeling energized."

"Experience travel, these are an education in themselves."
- Euripides, Greek playwright

As Director of Client Services, Susan creates and builds client relationships. Her role is to achieve a basic understanding of your business, your team and the issues you face. She communicates that knowledge and collaborates with our design team, reducing the time spent on the discovery process.

With over 20 years meeting and event experience, Susan serves as an immediate resource to our customers and thrives on brainstorming with them.

Contact Susan here.

Kalie Larson - Production Manager

"I have a passion for being creative, and this line of work can certainly allow me to express my ingenuity. I truly discovered my enthusiasm for events when I started working at a conference center in college and realized that this was the first job that I had ever had where I actually looked forward to coming into work everyday. Being able to fulfill my own need for creativity while doing a job that creates special occasions for others - I knew this was a career I could not pass up."

Kalie's responsibilities include organization of all production elements of our projects, including scheduling, budgets, contracts, presentation development, speaker graphic production, and on-site logistics. She ensures that all creative elements adhere to timelines and that we obtain proper approvals throughout the production process.

Contact Kalie here.